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Coca-Cola apologizes for ‘You Retard’ message in bottle cap

Special to SEGAZINE

Atlanta-based beverage giant Coca-Cola (NYSE:KO) is apologizing profusely for the message found by a Canadian girl inside the bottle cap of the company’s Vitaminwater drink: “You Retard.”

The girl’s younger sister suffers from cerebral palsy and autism. The message was part of a promotional campaign in Canada that put random English words with French words. In French, “retard” means late or delayed.

“This word should have been removed due to the English connotations and we have taken immediate action to thoroughly investigate this matter and to stop producing bottles with the offending caps. This was a genuine mistake in the review process and we sincerely apologize,” said Shannon Denny, director of brand communications, Coca-Cola Refreshments Canada.

Ms. Denny also said the promotion had been canceled and no further bottle caps would be produced.

via Coca-Cola apologizes for ‘You Retard’ message – Atlanta Business Chronicle.

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