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New Dollar General may give boost to Brunswick revitalization efforts

Special to SEGAZINE

Another day, another Dollar General seems like a play on the old adage.

The discount chain’s ambitious expansion plans included a store that could play a role — even it wasn’t intended — in Brunswick’s revitalization plans along what was once the city’s main shopping corridor.

For Brunswick Mayor Cornell Harvey, the Dollar General on Norwich Street meets a lot of needs in an area where formerly thriving businesses were often replaced by storefront churches and second-hand stores. And sometimes, the buildings just stood vacant.

First, it’s a new business on what was most recently a block-wide lot with commercial property that has been vacant for years. It’s also a new commercial development that comes with jobs, Harvey said.

It will also serve a residential community where people don’t always have transportation and where retail choices are sparse.

Each store typically has six to 10 employees, said Dan MacDonald, senior director of corporate communications for the chain based in Goodlettsville, Tenn.

“This is what we call a Dollar General Plus,’’ MacDonald said of the store, which means it has more than the usual 7,300 square feet of selling space. That gives it more room for coolers and thus more food items, he said.

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